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Up Bank Review: AU’s First Fully Digital Bank

Fully digital bank or foolish digital bank?

upbank
Arthur Wong
Head of Startup Strategy
13 May 2021
Up Bank Review: Crave a banking experience not stuck in 2006? Desire to know where your money goes with detailed spending analytics? Sick of banks charging you random fees? If that’s you, it sounds like you might need to take Up Bank for a spin.

Note: This article was first published on 25 June 2020 on Brioched and was updated with small changes in May 2021.

Up was founded in 2017 and launched in 2018 by Ferocia, a software company in South Melbourne, in partnership with Bendigo Bank.

It is the first fully digital bank in Australia, and has won awards like the the Mozo Experts Choice Awards’ Everyday & Savings Bank of the Year 2020 and Mozo Experts Choice 2021 Banking Innovation Award.

I’ve been using Up as my daily driver for awhile now, and below I’ve written my thoughts and a comprehensive study on Up.

An interest rate that's just okay

Up's savings interest rate isn't amazing.

However, most savings accounts today have rates that aren't much better, and many have rates far worse.

Up offers a variable interest rate of up to 0.7% p.a. (base rate of 0% + bonus rate of 0.7%) which is unbelievably simple and quick to activate (unlike some other savings accounts which require you to deposit or maintain a certain balance.

The bonus rate and base rate will apply to balances from $0 to $1m, after you’ve made at least 5 debit card or digital wallet (e.g. Google Pay/Apple Pay/Samsung Pay) purchases of any amount.

You won’t be getting any interest every cent after $1m, with the variable rate of 0.7% still applying to your balance $1m and below.

Here's how Up’s savings rate stacks up against the Big 4 banks’:


Name
ProductBase Rate (% p.a.)Bonus Rate (% p.a.)Total Rate (% p.a.)Qualification for Bonus RateEOY balance with $1k ($)Max balance for bonus rate ($)
CommBankNetBank Saver0.050.350.4On the opening of your first NetBank Saver, bonus rate for the first 5 months1004.01No max
GoalSaver0.050.30.35At least one monthly deposit and maintain a higher balance at the start of each following month1003.51No max
WestpacLife0.20.20.4Monthly minimum of one deposit, account balance above $0 at all times, account balance higher at the end than the beginning1004.01No max
Life: 18-29 age special0.20.2 +2.63.0Account balance higher than the previous month (+0.2%), spend 5 times on debit card on eligible purchases each month (+2.6%)1030.423% max up to 30k, anything after earns 0.4%
eSaver0.050.40.45On the opening of your first eSaver, bonus rate for the first 5 months1004.51No max
ANZOnline Saver0.050.30.35On the opening of your first Online Saver, bonus rate for the first 3 months1003.51No max
Progress Saver0.010.390.4Monthly minimum deposit of at least $10, no withdrawals/fees/charges/transfers during the month1004.01No max
NABiSaver0.050.30.35On the opening of your first iSaver, bonus rate for the first 4 months1003.51No max
Reward Saver0.010.290.3No withdrawals, monthly minimum of one deposit before or on second last banking day of the month1003No max
UpSaver 00.70.75 purchases with debit card/digital wallet each month1007.2$1m
All rates are annualized. Information retrieved from respective bank websites and is correct and updated as of 13/05/2021. Second last column is compounded monthly using the total rate.


As you can see, Up already blows every one of the Big 4 banks out of the water on savings rates (except Westpac if you take advantage of their 3% offer – crazy!), and forgoes any complex requirement or qualification, besides pretty much 5 coffee purchases, which could be done in under a week!

Aside from that, Up allows you to create multiple savers, and have free, unlimited withdrawals from your savers, all while having bonus interest apply to those too (up to $50k combined among all savers).

This is unlike any of the Big 4 banks, whose introductory rate savings accounts are limited by time and to the first savings account.

Also note: Although savings accounts offer bonus rates on balances above $250k, the Financial Claims Scheme (FCS), a government scheme that protects deposit-holders with Australian Deposit Institutions (eg banks, credit unions), only protects account holders up to $250k.

No fees?!

Up strives to be transparent about their fees, with a crystal clear pricing page on their website which essentially shows a total of zero, zilch, and nada in fees. There are no fees charged to service your account, for direct debits, ATM fees, international transaction fees and more.

No international transaction fees

International Purchase via Up

Overseas fees? International transaction fees? A thing of the past with Up. Up offers fee-free international transactions and overseas spending online and in-store with a great exchange rate straight from Mastercard with no mark-up.

Another amazing feature is the ability to instantly know how much any international transaction cost you in AUD.

If you travel out of country frequently, or do a fair bit of online shopping, you’ll love this feature.

An app for the future

Up’s app is what CommBank, Canstar’s 2020 Bank of the Year for Online and Mobile Banking wished it had as its app.

Up’s app has a feature-rich UI that supports Osko payments and PayID, a beautifully designed spending analytics page, upcoming payments/expenses prediction and much more.

Spending Insights and Analytics

Up provides detailed spending insights and analytics through the activity tab, which tracks not only the basics like how much you spent and the time you were charged, but exactly where you were charged, with the merchant’s name and logo so you can easily identify where your money is going.

Spending analytics via Up

When you tap into a specific transaction, you’ll be able to access an insights page where you can see a history of your spending at that particular brand/shop over time through a bar chart and timeline.

You’ll also be able to see your average spending, number of transactions and the total amount you’ve spent at that merchant.

Up also automatically categorises your transactions into categories like ‘transport’ and ‘home’ with subsections like ‘taxis and share cars’ and ‘groceries’ as well as into locations so you have a greater understanding of how and where you spend your money.

If you’re a systematic person, you’ll also appreciate the ability to create custom tags to have greater control over organising your transactions in-app. I just wished we were able to delete and rename tags, though. Come on Up!

Notifications via Up

With any purchase or deposit, you’ll also receive an instant notification that pops up on your phone’s screen to keep you in the know of where your money is coming from or going.

Upcoming Payments & Bill Predictions

There’s also a feature that automatically predicts your upcoming purchases, which keeps you on top of your regular bills.

If you’d prefer not to wait for the automated system to kick in, you can even tap into any transaction and turn that into an upcoming, recurring transaction that shows up on the app’s ‘upcoming’ tab.

Upcoming payments via Up

In-App Live Chat Support (with real humans!)

A strong support system is key for any service to be enjoyed thoroughly. That’s why Up has baked into its app a live chat function that allows you to instantly contact support like you’re texting a mate.

Even better, you won’t be subject to any chat robots, but will be answered by a real human being as soon as they can get to your query.

If you prefer to do it old-school, they also have a support email and a phone number for urgent issues.

Live chat support via Up

Fully Featured Payments System

Up supports:

  • Osko which allows you to send money in under a minute to most Australian banks
  • PayID for linking your bank account to your phone number or email, the usual bank account details
  • BPay for smashing those bills
  • Scheduled payments which you can fine-tune to the minute.
  • An inhouse payment system allowing you to send money instantly to other Upsiders (users of Up).
  • International payments right inside the app powered by Wise.

Payments via Up

Side note: You even get a PayID from up featuring your $upname (Up username) in the format of upname@up.me which acts as a fully functioning PayID you can use outside of your personal life if you’re not comfortable sharing a personal phone number or email.

+1 for privacy.

International Payments via Up

Up’s international payments system is robust because it’s powered by one of the best international exchange and payment services in the world, Wise.

It has excellent delivery times and rates while having low fees, which you can take advantage of just in the app with its simple interface (no need to redirect to any browsers, no complicated processes!).

Feature Rich Saving

Savers via Up

Multiple savers are an outstanding way to save for your goals, especially when you are able to visualise your money being directed into the different savers that you can customize by picking out your own emoji and name.

You can create up to 99 savers (probably waaaay more than you’ll ever need), so some use savers as tools to manage budgets as you can have a saver for virtually anything, from rent to groceries.

Savers in Up also allow you to automate payments by creating scheduled payments that originate from the saver (and have your salary automatically funneled into the savers you pick with customized proportions too!).

Pay splitting via Up

Some use this feature to create savers for the sole purpose of creating scheduled payments that flow from the saver.

What’s a little annoying however, is the inability to have a scheduled payment come out directly from a saver (as it has to be moved to the transaction account first, and then to the payee) or have saver account numbers for direct deposits.

Instead, you have to have the automated payment transfer from the saver to your transaction account and from the transaction account to the payee – not the most efficient method.

The Round Ups feature allows users to link a saver of their choice to their transaction account and have transactions automatically round-up to the nearest dollar (adjustable up to the nearest $10) to the nominated saver.

Covers and Forwards

Those who keep most of their cash in their savings rather than transaction account will find Up's 'covers and forwards' feature to be a dream come true (or at least an excited tingle inside).

Keep Your Budget Balanced | Up - Upgrade your banking

Covers and Forwards via Up

Covers allow you to 'cover' an outgoing payment from your transaction account by tapping and holding on the outgoing transaction after it has been made and instantly returning the amount that went out back into the transaction account from a saver.

Forwards are essentially the opposite and allow you to 'forward' incoming payments into your transaction account straight into your saver of choice with a tap, hold and tap again.

No more tapping around the app 10 times and bouncing between 5 screens just to send money into your saver. 

Digital Wallet

Up supports a plethora of digital wallets alongside its vibrantly designed debit card such as:

  • Apple Pay™
  • Google Pay™
  • Samsung Pay™
  • Garmin Pay
  • Fitbit Pay

Digital wallets via Up

This means that you can leave your card at home (why would you want to, though?) and use your fitness band, watch or phone to make payments seamlessly.

Up is also allows its users to add their debit cards straight from the app – no need to wait in the mail to start using it!

Also note: Siri can be used to 'voice-bank', for example, using Siri to transfer from your saver to your transaction account.

Security and Safety Prioritised

Up states on its website that it is ‘Made for mobile, built for banking. Smart. Safe. Secure. Digital.’

Up is hosted on the Google Cloud Platform, which hosts the infrastructure for Google Search and YouTube. Being on this platform means that Up is able to deliver a reliable, secure, and fast service to its users.

Thanks to ‘highly secure multi-device arcitecture‘, your biometric information and mobile security features are securely device based.

Furthermore, on top of the regular ‘https’ security for websites, Up uses ‘advanced cryptography to sign, authenticate and secure every request, which means it’s immune to Man-in-the-Middle and Replay Attacks.’

Your debit card is also in your complete control, as Up has provided all users with the ability to change their debit card PIN and activate/deactivate their card with the push of a button in-app.

Afterpay Integration

 

If you use Afterpay, Up has an Afterpay integration in your transaction details to provide greater insights into your spending through being able to tap on a transaction to see how many payments you have left, and for future payments to show up in the ‘upcoming’ tab in-app.

UpYear – Up’s ‘Spotify Wrapped’

In December 2020, Up announced its ‘year in review’ feature which provides you with a funky personalised annual report showing you your overall spending and saving habits during the year, including bits of data like how much you saved through round-ups and which merchants you’ve tapped your card at most.

Joint accounts? Up calls it multiplayer, or more specifically: 2Up

In May 2021, Up released its 'reimagined' version of joint accounts, called '2Up'.

The name is meant to be reminiscent of a two-player retro video game (as Up has brands it to be) and is part of Up's vision to gamify and make banking less dull.

As of May 2021, it's still in a limited beta and is slowly rolling out to users who opt-in via the app. 

Apart from the glam and 80s aesthetics Up has thrown in (and a pretty cool looking card which will be all-digital till late 2021/early 2022), '2Up' is essentially an Up account with all the same features that you share with someone else who already uses Up. 

Up's joint account card

No savers yet however, 2Up is purely a joint transactional account at the moment - with no ETA on when joint savers will be released.

Also unavailable are 'shared accounts' (3Up & 4Up?) where the account can be shared by more than two people.

Read more about 2Up here to find out more about its feature rollout.

Pursuing ethical routes

If you want to bank with an institution that believes in the ethical utilisation of your funds, Up is within the sphere of ethical banking.

According to their website, all deposits provided through Up are held by Bendigo and Adelaide Bank, which:

  • Has returned over $200 million to local communities in Australia.
  • Was rated in 2018 as the number one Australian company (13th worldwide) for making the world a better place.
  • Is not currently lending to and has no plans to lend to projects in the coal and coal seam gas sectors.
  • In 2010, formally established its Statement of Commitment to the Environment to reduce and offset its own carbon footprint, and help others do the same by offering green products and services.
  • In 2020, built on its Statement of Commitment to the Environment with a Climate Change Policy Statement incorporating support for the Paris Agreement objectives.

Is your money safe with Up?

In short, absolutely.

Your deposited money in Up is held by Bendigo and Adelaide Bank, which are protected up to $250k (like any other registered bank) per account holder by the Australian Government’s Financial Claims Scheme (FCS).

Up Bank is a licensed Australian bank/authorised deposit-taking institution through Bendigo and Adelaide Bank.

Should you switch to Up?

Up is undoubtedly one of the best everyday transaction account + savings account combo on the market right now. Its innovative banking app experience + feature set, and the complete lack of fees solidify its position among the top.

However, there are still some things that are still left to be desired, some of which are in the works at Up. Joint accounts are still in limited beta, while credit cards, home loans (mortgages), the ability to directly transfer in/out of your savers (Saver PayIDs are a planned feature!), account numbers for savers, an inbuilt search function for transactions, and a web application are all still currently unavailable with Up.

To check on Up’s plan for the implementation of future features and/or products, check out the ‘Tree of Up‘, which is Up’s idea of a roadmap and timeline for updates, new products, etc.

To answer the question in the subheading: fully digital bank or foolish digital bank? Up’s shortcomings does not blemish its record for still being a top notch product.

If you’re looking for something that Up currently does not offer, you can keep up-to-date with Up’s progress on the feature you desire with the ‘Tree of Up’ mentioned above.

If you can look past what it doesn’t have and focus on what it does (which are a whole ton of things), you’ll find yourself delighted with an engaging banking experience.

1m45s signup according to Up

If you’re convinced that you should switch to Up, or even if you just want to test-drive the app, the signup process in-app takes under 3 minutes, and you can download Up for your phone here.

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